Finding Your Own K-Idol Fashion in Seoul

Finding Your Own K-Idol Fashion in Seoul

For new travelers to Seoul, figuring out where to purchase the fashion you had hoped to find is a difficult challenge. In time, you may come across that perfect shirt, dress, or piece of jewelry, but this list will help you get there faster.

Some of the most popular items that people hope to find in Korea are accessories and clothing that they have seen worn by their favorite K-idol stars. Lucky for you, there are three great locations you can visit to pull together a look worthy of a K-pop music video in no time!

Ewha Women’s University Area

The myriad of small streets that weave between Ewha subway station and Ewha Women’s University’s main gates house dozens of small shops that feature women’s shoes, clothing accessories and more at prices you can’t beat. For the best deals on jewelry, try the pink store with the cat logo, The Ugly Cat. Many shops will hang up pictures of celebrities who have been seen wearing the items to show you how to coordinate your new pieces.

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Hongdae Area

Hongdae is one of the most popular areas of Seoul that you’re sure to visit for food, drinks or music. But there’s another great reason to visit: to go shopping! Here, you can find streets lined with clothing for both guys and girls, accessory shops and more. While chain stores like Forever 21 are slowly taking over the area, exploring side streets and back roads will lead you to unique items worthy of being worn by any Korean celebrity.

Dongdaemun Market

This is the ultimate shopping market in Seoul. There are so many buildings, vendors, and shops to go through that you will always be surprised when you visit this area. Start with one of the large buildings like Sunshine City or Miglione which have dedicated floors for men’s fashion, women’s fashion, accessories and shoes. Shop around stalls to find the best price, and make sure you bargain with the sellers! They have priced items higher than they are willing to part with them, so you can find a great deal on that necklace you saw in the latest music video last week.

When visiting any (or all!) of these areas, you should be sure to check out multiple shops before making any pricey purchases. The same items will make appearances at many shops as they’re often owned by the same people, but the prices are sometimes different. Bargaining can be hard to do in some of the more established stores, but give it a try. The worst they can say is no and you never know what kind of deal you might be able to strike!

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About the Author

Kayla Miller is an avid traveler and freelance writer based in the United States.